Most supply chain initiatives fail. Dead-ends are a given, although my understand differs a little bit concerning the root causes. Among the top offenders, the lack of decision-centric methodologies and technologies ranks very high. In the 'future' section proposed by the author, I see layers of processes to generate ever more numerical artifacts (eg: Market-driven Demand, Demand Visibility, Baseline Demand and Ongoing Analysis of Market Potential, Unified Data Model Tied to a Balanced Scorecard, Procurement/Buyers Workbench).