Inaccurate forecasts can't be right for the company. This is pretty much self-evident. Thus, companies have been chasing better forecasts, leveraging varied metrics. Yet, while this game has been played relentlessly for the last 4 decades. Near all companies have next-to-nothing to show for all those efforts.

The Lokad position is that the way those forecasting initiatives were framed, aka deterministic forecasts, were spelling their doom from Day 1.